Bill O'Reilly has crowned himself 'The Cable King' for pulling in more than three million viewers but:"On the other hand, coming in with about a million more viewers during the same time frame is SpongeBob SquarePants. Does this make SpongeBob the 'Cable Emperor'?
It’s additionally worth noting that if O’Reilly pulls in a little more than a million viewers, this means that roughly 99 percent of the population is not watching his show."
Perhaps that's why Roger Ailes' RNC PAC is so desperate to portray itself as a news channel. Without the cover of being 'news', they'd just be the less popular alternative to Cartoon Network.
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