Rise Of The Indy ISP?

I read a lot about Net neutrality... some of which I understand. The basic scenario seems to be that the megacorps like AT&T want to artificially slow down customer connections, then charge more money to ease off the brakes. As usual in America, it's all about corporations sh*tting on customers by dreaming up new ways of selling the same old product for more and more money.

But there is hope. Ars Technica is talking about Sonic.net, a California internet service provider who's following the dirty, socialist European model instead. They provide unlimited connection speeds as fast as the existing phone wires will allow and promise they won't extort customers with faster connections (or more accurately, less slow connections) for bigger bucks. More power to them guys.